VERCIDA Attract

Marketing options and additional services

VERCIDA IN NUMBERS
2.3M JOB VIEWS
1.9M ARTICLE VIEWS
300,000 + ACTIVE CANDIDATES

Get a complete view of ROI with VERCIDA marketing and single use products to help boost your Diversity campaign.

Many of our members and companies have been implementing diversity marketing for hundreds of their campaigns.

Diversity marketing is a marketing strategy that appeals to and includes diverse groups of consumers, including groups based on race or ethnicity, ability, gender, sexual identity, religious beliefs, age and more.

The VERCIDA platform is a membership model which gives you access to all the various products as part of the membership with something we call VERCIDA Credits or VC's but sometimes we all need a little boost to help reach the right talent pool or get more exposure so we have the offering of our single products and services.

To help you get a better idea of what a successful diversity marketing campaign looks like, here are several examples of how well-known brands have used it to broaden reach.


Marketing options available

BESPOKE EMAIL CAMPAIGN 

Get your message seen! Our team will create an email campaign and sent out to registered users promoting your job roles, events, or initiatives.

Emails will allow you to directly target registered job seekers making them aware of your brand activities and provide a call to action linking towards the areas you want to promote. We can target jobseekers based on demographic and geographical parameters.

On average recruitment emails have an open rate of 7% and a click rate of 1.4%. This means emails sent to candidates registered with VERCIDA are 12% more likely to engage.

120 VC

PER EMAIL

OR

£1,800

PER EMAIL

TARGETED SOCIAL MEDIA CAMPAIGN 

Using paid advertising, your job roles, articles, initiatives, and events are broadcast across Facebook, Twitter, Instagram and LinkedIn for 5 days at minimum.

Boosting on social media means greater exposure and connecting with candidates and communities in a targeted and interactive way.

VERCIDA has reached over 1.9M active and engaged candidates across Facebook, Instagram, Linkedin, Twitter, through paid-for targeted campaigns.

5 VC 

PER 5 DAY POST

OR

£75

PER 5 DAY POST

BESPOKE LANDING PAGE

Fancy a hub of knowledge, backed by digital advertising, to drawing attention to your message? Let our team create a landing page on VERCIDA GROUP.COM featuring everything to do with your industry sector or diversity initiative.

Have a greater chance for job-seekers to find your jobs by promoting the industry sectors related to your company as a whole landing page. These landing pages can direct visitors to articles, sector specific jobs, employers like you and events where they can learn more about what it’s like to work in the industry sector. This can help encourage visitors to apply to your jobs.

A few examples from our clients campaign pages:

SiemensCapgemini and Network Rail

140 VC

PER PAGE

OR

£2,100

PER PAGE

SEO JOB PAGE 

SEO landing pages are those optimised for search engines — with features that make it particularly appealing to the algorithms that decide whether or not a page is valuable to searchers. Because most marketing campaigns are relatively short, people assume it's not necessary to optimise landing pages.

These pages are specifically for Jobs only and optimised to job seekers searching for a specific job or type of job that matches their individual needs.

We can target jobseekers based on demographic and geographical parameters.

A few examples from our members Optimised Pages:

Siemens, Wipro and IPO

65 VC

PER PAGE 

OR

£975

PER PAGE

SURVEY 

A survey is a method of gathering information from a sample of people, traditionally with the intention of generalising the results to a larger population.Surveys can take many forms but are most common as a questionnaire. Do you want to understand your company brand perception to a specific audience demographic or undertake a full review.

These results can lead to take action or help understand your diversity programmes.

We can target jobseekers based on demographic and geographical parameters.

An examples from our partnership survey:

D&I Leaders and VERCIDA consulting

20 VC

PER SURVEY

OR

£300

PER SURVEY

INTERVIEW/ CONTENT ARTICLE

Need help creating candidate-focussed content? You will have a blog post featured on VERCIDA on behalf of your organisation. To initiate the process, you will have an interview with a member of our external comms team who will discuss the topics you want to base your blog posts around. Following the interview, an article will be written and drafted which will then be posted onto vercida.com for all visitors to the site to see.

A blog post allows job seekers to have better insight into the activities, initiatives and values within your organisation. Therefore, job seekers applying to your roles are much more likely to be engaged with better understanding about organisation. In addition, blog posts increase exposure and awareness of your organisation on vercida.com

A few examples from bespoke interviews:

HMRC, AON and UKAE

30 VC

PER INTERVIEW

OR

£500

PER INTERVIEW

Campaign Packages

For a full service and to get the best results we offer bespoke campaign packages

FULL CAMPAIGN

Take full advantage of the unique marketing and communications on offer to have a full experience and get the best results. Includes:

  • Email Campaign
  • Social Media Campaign
  • Bespoke Landing Page
  • SEO Job Page
  • Survey
  • ARTICLE/ INTERVIEW BLOG

380 VC

OR

£5,700

MEDIA CAMPAIGN

Take your campaign one step further with a bespoke media outreach campaign. VERCIDA works with well respected partners to build and develop media outreach campaigns to build relationships with key voices and activists in diverse communities to ensure that your brand is known.

Our preferred Diversity and Inclusion media buying services offer outreach into the hard to get places.

The campaign is bespoke to your agenda and we can book in an in-depth discovery call to discuss your options.

The campaign will include everything in the Full Campaign option Plus media specific outreach and more.

£10,000

MINIMUM SPEND

CREDIT PACK

Have your campaign your way.

If you're tight on budget or want to save Credits when the time is right purchase a credit pack where you can mix and match any of the singular marketing products upfront for a cheaper price.

The more credits purchased the lower the price of the individual products.

VC Credits