VERCIDA's diversity marketing suite of products and service will help you boost your Diversity campaign.
Diversity marketing is a our strategy that reaches a diverse group of potential candidates including groups based on race or ethnicity, ability, gender, sexual identity, religious beliefs, age and more.
The VERCIDA platform is a plan model which gives you flexible access to various products by spending our VERCIDA Credits or VC's. We also have individual products and services available.
To help you get a better idea of what a successful diversity marketing campaign looks like, here are several examples of how well-known brands have used the Vercida system to reach more diverse pool of candidates.
Get your message out there!
Our team will create an email campaign targeting our registered users to promote your job roles to a diverse range of candidates that fit your requirements.
We can also use this campaign to promote relevant events or initiatives that position your company's commitment to a diverse and welcoming workplace..
On average our recruitment emails have an open rate of 7% and a click rate of 1.4%. This means VERCIDA's database of jobseekers are 12% more likely to engage when you reach out to them.
Using social media to full effect we share your job roles, articles, initiatives, and events across our social media platforms. This includes Twitter, Instagram, LinkedIn and Facebook. We also pay to boost your ads on Facebook to increase your reach even further.
Boosting on social media gets you greater exposure and connects with candidates and communities in a more targeted and interactive way.
VERCIDA can currently reach over 1.9M active and engaged candidates across our social media platforms.
Using paid LinkedIn targeting to promote individual hard to fill job roles, targeting your ideal candidates by location, experience level and current job role.
Direct outreach to passive candidates who fit your candidate profile.
Clients using this marketing campaign have seen up to 95% open rates, 60% click through rates to the job advert and up to 200% increase in role applications.
SA Search Engine Optimised (SEO) job page improves a job ads visibility on search engines like Google and Bing. Having a page dedicated to job roles helps to increase candidate applications as more people will see your job ads as they will appear higher up the search results page.
By creating pages that only contain jobs, people searching for new positions that match a role in your company should find the job ad page more effectively.
Some members that have used our SEO Job page:
To get a better understanding of how your company is perceived in terms of its diversity and inclusivity a survey offers you a good snapshot. Using our database we contact jobseekers to complete the survey and we can get insight into how you are perceived in the marketplace.
Companies that carry out our surveys find it very useful when implementing their diversity programme as they can identify precisely which areas of the organisation require improvement.
Example surveys:
Potential candidates don't just want job details, they want to get a feel for the organisation that they will be working in and how it will welcome them. A good way to get that viewpoint is to speak to the staff and we give potential candidates the opportunity to read articles from employees in your company which gives them some insight.
Our writers speak to your employees to showcase your approach to diversity in the workplace in their own words, highlighting your values and the initiatives you have in place. This then provides content for your marketing campaign.
Visit the site below to see examples of the types of article we write.
If you want to illustrate how committed your company is to creating a diverse and inclusive workforce then a bespoke landing page gives you the opportunity to demonstrate how you practice what you preach.
Our team creates a landing page on VERCIDAGROUP.COM that demonstrates your diverse and inclusive company environment using multimedia content including videos, images and articles created by individuals who already work in your business. Your staff are your biggest advocates and they can demonstrate how your company strives to be totally inclusive.
Click here to find out more about VERCIDA.COM's bespoke landing pages.
The full campaign is a one off purchase to create a project campaign. This includes:
VERCIDA works with well respected partners to build and develop bespoke media outreach campaigns to build relationships with key voices and activists in diverse communities to raise your brand's position in the diversity space.
The campaign will include everything in the Full Campaign option Plus media specific outreach and more.
Book to discuss your options.
A credit pack lets you mix and match any of our marketing products to create your own marketing campaign as you want.
Make savings by buying more credits to get lower prices on each marketing product.
