AND VERCIDA
WE MAKE YOUR CLIENT D&I MANAGEMENT EASY
Get a trusted D&I partner that gives you all the tools needed to attract and retain candidates and manage D&I easy.
Get a trusted D&I partner that gives you all the tools needed to attract and retain candidates and manage D&I easy.
Get a complete view of ROI with VERCIDA boost your Diversity campaign.
VERCIDA IN NUMBERS
3.5M JOB VIEWS
3.9M ARTICLE VIEWS
690,000 + ACTIVE CANDIDATES
Many of our members and companies have been implementing diversity marketing for hundreds of their campaigns.
Diversity marketing is a marketing strategy that appeals to and includes diverse groups of consumers, including groups based on race or ethnicity, ability, gender, sexual identity, religious beliefs, age and more.
The VERCIDA platform is a membership model which gives you access to all the various products as part of the membership, we all need a little boost to help reach the right talent pool or get more exposure so we have the offering of our single products and services.
To help you get a better idea of what a successful diversity marketing campaign looks like, here are several examples of how well-known brands have used it to broaden their reach and just a few of our clients...
HOW IT WORKS
You'll see an increase in job applications from targeted groups, helping you build a more diverse workforce.
We amplify your voice and messages at events, career fairs, and awareness weeks.
You share our commitment to diversity and improving workplace inclusivity, ultimately creating a better life for employees.
You will gain greater understanding of how you're viewed in the job market with quarterly D&I progress reports
Need help creating candidate-focussed content? You will have a blog post featured on VERCIDA on behalf of your organisation. To initiate the process, you will have an interview with a member of our external comms team who will discuss the topics you want to base your blog posts around. Following the interview, an article will be written and drafted which will then be posted onto vercida.com for all visitors to the site to see.
A blog post allows job seekers to have better insight into the activities, initiatives and values within your organisation. Therefore, job seekers applying to your roles are much more likely to be engaged with better understanding about organisation. In addition, blog posts increase exposure and awareness of your organisation on vercida.com
A few examples from bespoke interviews:
Fancy a hub of knowledge, backed by digital advertising, to drawing attention to your message? Let our team create a landing page on VERCIDA GROUP.COM featuring everything to do with your industry sector or diversity initiative.
Have a greater chance for job-seekers to find your jobs by promoting the industry sectors related to your company as a whole landing page. These landing pages can direct visitors to articles, sector specific jobs, employers like you and events where they can learn more about what it’s like to work in the industry sector. This can help encourage visitors to apply to your jobs.
A few examples from our clients campaign pages:
Siemens, Capgemini and Network Rail
Using paid advertising, your job roles, articles, initiatives, and events are broadcast across Facebook, Twitter, Instagram and LinkedIn for 5 days at minimum.
Boosting on social media means greater exposure and connecting with candidates and communities in a targeted and interactive way.
VERCIDA has reached over 1.9M active and engaged candidates across Facebook, Instagram, Linkedin, Twitter, through paid-for targeted campaigns.
Get your message seen! Our team will create an email campaign and sent out to registered users promoting your job roles, events, or initiatives.
Emails will allow you to directly target registered job seekers making them aware of your brand activities and provide a call to action linking towards the areas you want to promote. We can target jobseekers based on demographic and geographical parameters.
On average recruitment emails have an open rate of 7% and a click rate of 1.4%. This means emails sent to candidates registered with VERCIDA are 12% more likely to engage.
SEO Job postings are those optimised for search engines — with features that make it particularly appealing to the algorithms that decide whether or not a page is valuable to searchers. Because most marketing campaigns are relatively short, people assume it's not necessary to optimise landing pages.
These pages are specifically for Jobs only and optimised to job seekers searching for a specific job or type of job that matches their individual needs.
We can target jobseekers based on demographic and geographical parameters.
